The Prevail Card®

The Prevail Card<span style="font-size: 10px;">®</span> is designed to foster inclusion of all people and cultures, encourage discussion around acceptance, and inspire people to dream together.  

Prevail Card® Values -Respect, Acceptance and Compassion.

Prevail Card® Beliefs – Winning can be accomplished with dignity and respect for the ones with which you are competing.

Prevail Card® Commitment – We believe in helping others and in doing so our commitment is to do just that.  For every deck of Prevail Cards sold, we will donate 10% to 25% of the purchase to our Celebrated Communities, representing people facing challenges of respect, acceptance and compassion.


Why is the Prevail Card® Important?

Too Many "isms" - In many ways, today’s world is too full of “ism’s” – racism, classism, nationalism, elitism, isolationism, genderism, otherism, etc…

Too Little Respect – Too many people today lack even remote levels of empathy, understanding and respect.

Too Little Leadership – Too many people in leadership today are exhibiting exactly the wrong characteristics that the world needs in leaders.  It is up to each and every one of us to talk about and act with respect, dignity and compassion.


Prevail Card® – The Result of a Family Card Game

The Prevail Card®came from our annual Thanksgiving weekend game of cards in 2016. We play Euchre – a game with a long history dating back to 1800’s. A key element in Euchre is the use of a trump suit or trump card.   It didn’t take long for someone to suggest, “We have to come up with a new name for the “trump card”. 

History of the trump card -  Playing your “trump card” has become a metaphor for winning after thousands of years of being embedded in to the playing card lexicon, as the word “trump” is derived from Trionfi, an Italian card game from the 15th century. The “trump card” or “trump suit” is common in many types of card games, including Eucher, Whist, and Bidwhist.

The term has become ubiquitous and is used in countries and cultures around the world. To “trump” has become synonymous with winning. But, it is developing new meanings that we do not feel reflect our own values.  Like many of you we are competitive, we want to win – but we want to do it with respect and dignity.

The Birth of the Prevail Card® and the Prevail Suit – The effort began simply enough – find a new term to use in the card game. However, it became more than that – we wanted to create a dialogue and encourage people to think about the world in which we live.

So the effort began – we wouldn’t just come up with a new term, we would create a new brand. We would use that brand to foster inclusion, encourage the discussion around acceptance and to inspire people to dream together.

The new term needed to have real History and reflect the actual Meaning - and it needed to be able to be used, not just in cards - but in Life – just like the word “trump”.  After months of brainstorming – the word “prevail” surfaced as the answer.

History - “Prevail” has a long history dating back to the 1300 – 1400’s in the Middle English word “prevayllen”.

Meaning - “To prevail” already means to win, to succeed, to overcome.

Life - "Prevail" is a term that many individuals and groups of people facing their unique challenge use every day – I will prevail and We will prevail” are the calling cards of groups around the world.

So instead of playing the “trump card” –  play your “Prevail Card®”  

Learn about the Prevail Card® design


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